Do you need a website, or something else?
Do you need a full blown website right now in your business?
Or would you be better served by a robust scheduling or link in bio software?
If you are a coach or healing growing an online business, and don't know the difference or what to focus on, this article is for you.
As a marketing agency owner, of course my own website always falls to the back burner as I work on client deadlines.
But I always make sure that my link in bio is up to date, reflecting my current offerings, free resources, and resources I promote as an affiliate.
What is a "link in bio" software?
So what is a "link-in-bio" software? And do you need to consider utilizing one in your business?
Examples of this type of software that you might be familiar with include Stan Store, Snipfeed, LinkTree, and Pensight.
Today I am sharing about Pensight - because for online coaches and healers it can really simplify things for you, whether you have a website or not.
The purpose of having a consolidated link to place in your social media profile area (on Facebook, Instagram, TikTok, etc.) is to drive traffic from your social media content, ideally to a free resource or paid offering you have in your business.
In simple terms, this means that you create a post - you share it out to social media - and since most social media platforms don't allow you to drive traffic directly off of a post to a link, you need to play the game of guiding your curious community members to know where to go.
And don't take too long, make it too fancy, or require too many clicks or you will have lost the attention span of even your most curious + interested social media followers.
Having 1 link, that gets placed in all of your profiles, that can easily be updated (from one simple administrative login screen) makes it so easy to ensure that the steps you are talking about in your content (your call to action) is very obvious and the steps to sign up, join, enroll, apply, etc. are very simple to take.
Why I recommend Pensight
Many times when I am helping a newer coach or healer explore the software they need to efficiently run their business, they realize that perhaps they aren't quite ready for a full-blown website.
The truth is that investing the time or resources into hiring a website designer to craft a full-blown website could be a bit premature.
Until you are clear on your visual branding (logo, colors, fonts, etc.), have some good quality current photo images of you, develop clear & complete offerings, with prices you feel great about...
So much leading up to that is going to be about evolution, updates, and morphing into the more finalized version of your business presence.
This is not to say that you can't develop a website and have it serve you well early on. But if it feels like a huge project, and it's draining your energy away from networking, marketing, or serving your clients, then perhaps it's too soon to rush it.
So if you decide you want to get some free and paid offerings out to your growing community, and will be sharing teasers and details about them on social media, a great place to start is having an up to date and simple to navigate link-in-bio.
I recommend Pensight, for a few reasons - that truly benefit our niche of helpers, healers, creatives, visionaries, healers + coaches.
First off, Pensight has a free tier. Not just a trial. A whole tier of what you can do with Pensight for free. And for many of you, it will be plenty of flexibility and robust options for you to stay right here.
And if you have signed up for Pensight through my referral link, if you need to upgrade down the road, you get 40% off your first 2 months.
The second reason I love Pensight is that it could help you cut some costs for other software pieces. For example you can do your scheduling of sessions through Pensight (replacing Calendly or Acuity), as well as the actual video calls (potentially replacing Zoom).
The third reason is it can benefit you whether you have a website or not. I currently use my Pensight to just direct traffic to custom sales pages and opt-in pages hosted on my website. My website is run on Systeme.io - my preferred website, email, blogging + funnels platform.
But if I didn't have a website, I could actually collect email addresses, share free resources to grow my email list, sell digital products, courses or even memberships right through Pensight.
And fourth, I love that you can embed videos right into your link in bio page (like a YouTube video, a TikTok video, or an Instagram Reel) - to capture your social media community's attention when they visit your link.
PLUS they have really cool features around offering sliding scale payments (they call it Name a Fair Price), and their payment processing is through Stripe so it's the standard 3% fee that passes right through them.
Want more behind the scenes features I love, and step-by-step guidance for coaches & healers to set up a simple & clear path to start making money in your online business using Pensight?
What will be best for you?
I know that the tech stuff, making decisions around software, and laying out a simple plan for you to follow can be a lot.
You are a badass healer, coach or creative soul. It's OK if this doesn't all come easily and intuitively to you.
Luckily for you, my ADHD brain loves this stuff, and helping you figure out what will best serve you is a fun puzzle for me to solve.
If you want to tap into my superpower, here are a few ways:
Join my Free Tackle Your Tech Facbeook group. It's the most trustworthy online space where coaches & healers come to receive guidance on software, systems + tech questions. And I source a lot of topics from the questions asked in there to answer in longer posts like this, or YouTube videos.
If you know you want to get some of this stuff off your plate and would love someone you trust to put your to do list on their plate, I also run a marketing agency specifically for gifted coaches and healers. It's called the Intuitive Marketing Collective.
You deserve to feel divinely supported. Said with love, your time is not best spent watching tutorials, trying to master the software and tech side of running your business online.
Let your business back end feel as magical as the gifts you bring to the world.
At the Intuitive Marketing Collective, we offer intuitive & impeccable online business & marketing support to this generation's most gifted healers, coaches & creatives.
Review Our Services & Apply today to see if our services could help you stay in your zone of genius and earn a living doing what you love.
** Some of the links shared in this post are affiliate / referral links, and your clicking on them to explore the software I recommend could lead to me receiving a commission if you choose to use their service. I only recommend software I actively use, love and recommend - so I appreciate your support seeking out my link, to help make this blog sustainable.